Content marketing uses helpful, relevant content to address the questions your potential customers are asking. It involves understanding the stages your clients go through as they decide to buy from you and providing the type of information they need at each step.

Starting with content to attract their attention in the first place, you then need material that engages them before providing the types of information that will help them choose you as a potential supplier.

It’s different from traditional advertising as, instead of interrupting people when they are doing something else, you help them when they are actively looking for what you do.