Social media is any online network that allows users to post content and interact with other users. There are so many social networks available it can be difficult to keep up and know what to post where.

The main ones to consider are:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Snapchat

As well as forums, social bookmarking sites, video sharing and photo sharing sites.

Facebook and other social media channels also provide the option of PPC advertising on their sites. Facebook Ads give you the opportunity to target users very precisely based on a large number of demographic and personal characteristics.