Most digital marketing relies on people clicking through to your website. The reason companies invest in search engine optimisation is to appear higher up the search results in the hope this results in more visitors arriving on their website.
Securing good search results in most markets is a long game. It can take months or even years to push a web page up the rankings for a particular search term, PPC short-circuits this.
It’s a fast track way of gaining exposure and getting traffic to your website and in some cases works out cheaper than securing natural search listings.
That said, for most businesses PPC is only part of the mix and works alongside inbound marketing, SEO, content marketing and social media activity.
Done right, it’s very powerful and cost-effective but getting it wrong can be very costly. We’ll make sure your PPC campaign delivers fantastic value for money.